Wednesday, 09 February 2011 19:30
Written by Bob Smizik
Oh, for a time when sports were not so complicated. According to Stu Hackel, a $30 billion transaction between Comcast and General Electric is having a large impact on the future of the NHL’s TV contract.
And that future, according to Hackel, will be without ESPN, which tends to heavily promote the sports it partners with. It looks like the NHL will stay with NBC and a new and improved Versus.
By Stu Hackel, SI.com
If Monday night’s Versus telecast of the Rangers-Red Wings game looked and sounded a lot like an NHL on NBC telecast — with Pierre McGuire “inside the glass” at rinkside along with Mike Emrick and Ed Olczyk in the booth — that’s no coincidence.
When the $30 billion joint venture transaction between Comcast and General Electric was finalized on Jan. 28, Versus programming came under control of the newly reorganized NBC Sports Group. Its head, Dick Ebersol, has made massive changes at Versus. Not only is this likely to improve the quality of its NHL telecasts, it demonstrates to the NHL how good its national cable package will be if the league renews its NBC and Versus deals.
There has been much speculation about where the NHL’s U.S. TV rights are headed, but one source who is familiar with the negotiations says talks are continuing on a long-term deal that would keep the league’s games on NBC and Versus for anywhere between four and seven years.
Read the
rest of the story.
Versus: NBC's pay TV sports brand.
Plenty of folks will be yapping about the NHL not being on ESPN -- but while ESPN's pretty much maxed out growth and distribution wise -- Versus is now in a very good position to catch up as Comcast owns NBC.
In fact, once Versus gets wider distribution -- they'll be in a better position to negotiate for other sports like the NCAA, NBA, NFL and MLB -- making them a legitimate contender.
The only problem I have with NBC and Versus is their awful on air talent. Since Versus is near Comcast's headquarters in Philadelphia -- it seems that every ex-Flyer who can still fog up a mirror winds up in their studios. Seriously, Keith Jones is the best analyst they can come up with? And Pierre McGuire is just irritating.
Anyway, this isn't the train wreck a lot of people think it is.