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In the 1989 oh, so sweet, slightly preposterous baseball movie, ``Field of Dreams,’’ the main character, played by Kevin Costner, is walking through his Iowa cornfield when he hears a voice:
``If you build it, he will come.''
So motivated, Costner's character builds a field on his farm and he (Shoeless Joe Jackson) comes to play ball on it.
In the 2011 oh, so sour, completely preposterous upcoming Pirates season, ``Field of Screams,’’ the team president, played by Frank Coonelly, is walking among the fan base and, stuck for a good line, does a Costner takeoff:
``If you come, we will build it,’’ he tells the crowd.
Yep, Frank Coonelly is back issuing ultimatums to Pirates fans. In a recent interview, Connelly so much as said the team’s payroll, usually at or near the bottom among the 30 MLB franchises, will remain there until more fans start coming to games.
And there you have it, the Pirates latest promotion to get fans to PNC Park: Blackmail.
Instead of being grateful for the fine support fans give the worst team in baseball, Coonelly is telling them they need to do more. If they don’t, the not-so subtle message is that there will be more years of low payrolls and -- since mismanagement is built in -- more losing teams.
Here’s Coonelly in an interview with the web site piratesprospects.com:
Pirates prospects: ``Would the Pirates be able to afford a $70M to $80M payroll, in present-day worth, if this current group of players were competitive enough to merit additional outside free agents?’’
Coonelly: ``Today, no, but we will be able to support that payroll very soon if our fans believe that we now have a group of players in Pittsburgh and on its way here in the near future that is competitive. We need to take a meaningful step forward in terms of attendance to reach that payroll number while continuing to invest heavily in our future, but I am convinced that the attendance will move quickly once we convince our fans that we are on the right track.’’
Incredible! Coonelly was asked the question Pirates fans had long been asking: Will ownership upgrade payroll to support a winner? It’s a question owner Bob Nutting always has ducked. Coonelly did not duck. He took the large softball thrown up by piratesprospects.com and . . . swung and missed.
James Krug of isports.com had a response to Coonelly‘s bewildering statement that is reproduced here because he said it far better than I could.
``Sadly, Coonelly does not place the immediate onus on the Pirates themselves to build a better, more competitive team that fans would WANT to see. Rather -- as has been a consistent message from Pirates’ ownership -- they desire to see a significant increase in attendance PRIOR to the team actually getting good! It’s maddening. From a purely business perspective, it is a backwards approach. You could liken it to a car company telling its customers:
`` `We really want to build better cars for you. But before we do, we need you to start buying our lower-quality, underperforming cars in a much higher volume.’
``While many aspects of running a multi-million dollar business are highly complex, appeasing a fan base is not. Offer them a consistently competitive team, and they will show up in droves. Bobbleheads and fireworks only mask an inferior on-the-field product for so long. The Pirates were provided a jewel of a stadium in PNC Park that was almost entirely publicly financed. They are handed tens of millions of dollars every year in MLB revenue sharing and the MLB TV contract- to the point that it could cover their ENTIRE payroll most years!’’
This is so typical of how the Pirates operate. They should be groveling at the feet of their loyal fan base and not threatening to raise ticket prices, as they've done, and not threatening to withhold a good team until more fans pay good money to see a bad team.
Not even Hollywood could make up this story.

This is so typical of how the Pirates operate. They should be groveling at the feet of their loyal fan base and not threatening to raise ticket prices, as they've done,
Implicit in the construction of what was to become PNC Park was the promise -- made by McClatchy -- that the Pirates would field a competitive team. We heard time and again the new stadium would be a panacea for what ailed baseball in Pittsburgh. The revenue it produced would allow the Pirates to not just compete but to be a contender.
That was a bold-faced lie.
Time and again McClatchy has broken the spirit of the agreement he had with the fans. Not only have we seen nothing but losing baseball, but we've also seen massively disheartening moves that have weakened the franchise.
Yes, Pirates fans, Frank Coonelly has determined that WE are to blame for their financial woes.


Thats about all the proof I needed. I love, I mean love attending baseball games. My tickets for this season are bought and paid for. They will be the last I purchase until a change in ownership is made.
-- Bob Smizik This is the same mentality I've been preaching for 3 years. Come eat at "Joe's Pizza". We have cardboard crust, cheap sauce, and sour, moldy cheese. If you keep coming, and handing us your hard earned money and do this long enough, someday we will provide a better tasting pizza
I am convinced that the attendance will move quickly once we convince our fans that we are on the right track.
From my research, all I've ever found is that they said they needed a new ballpark in order to be competitive. That's a different proposition than "promising to be competitive."
Oh good, 21sthebest is here to tell us we're all wrong in his usual condescending way.
He must be on the Pirates payroll.
I've frequently called Coonelly "goofy" here, and I stand by that assessment. But I'm cutting him slack on this one because I don't believe that was what he was saying at all
Well how do you define "competitive", Mr. Smarmy?
If you really want to protest, dress up as pirates and "argh" at people getting on the ski lifts at 7 Springs.
Jim - IMO, 299 losses in less than 3 years is definately NOT competitive.
I agree with you Thundercrack and I also think that some of the comments here including Bob's are over the top. I don't think Frank is blaming fans and as I've tried to convey in the past from examining the financial statements, the financial situation isn't very good and they've had to borrow again just over a year ago.
but how can anyone look at the 8,100 meaningless games played at PNC Park and question whether or not the team was "competitive"?
Oh really genius, then why did they pull there gaming licence application for seven springs in order to keep the Pirates if they're losing money? I asked you this same question during last season and you ignored me. Either answer the question or STFU!!!
I would guess they pulled their gaming license application to keep the Pirates because owning a sports franchise is an excellent long term investment.
The problem is with the Pirates. --- Bob Smizik
How can it be a excellent long term investment if their losing money 21sthebest.
“We owe it to our management team and staff, the strong supporters in the community and the Commonwealth of Pennsylvania to continue to pursue it,” Nutting said. If approved, the gaming license is expected to add 355 employees to the payroll of Seven Springs, bringing an additional $126 million per year in revenue to the local economy.
"We did everything that we could to make the proposal work," said Robert Nutting, chief executive officer of Ogden Newspapers and a member of the Pirates' four-man voting board,
"We were unable to come up with a package that fit."
The announcement was surprising, if only because Seven Springs was so far along in the planning process.
The new owners had already designed the $5.4 million parlor, unveiling drawings for an octagon-shaped casino in March. They'd tentatively partnered with Delaware North Cos., a New York hospitality and food service firm that specializes in managing sports venues and racetrack casinos, and announced that the casino would create 350 jobs.


















A sports team will generally appreciate in value each year despite a team making profits or losses from annual operations. For example, they bought the team for around $90M in 1996 and recent sales of other teams and valuation models suggest a current value of the team if they were to sell it is near $300M.
but I am convinced that the attendance will move quickly once we convince our fans that we are on the right track.’’
$300 mil is peanuts compared to what they would have made with a slots parlor at their resort.
He acknowledges the fans need to be convinced the team is on the right track before attendance increases. What exact form that convincing will take is probably different for each fan. But I think that, almost unanimously, fans will think they're on the right track when victories increase significantly. And I'm sure Coonelly understands that.
Yes, I will continue to go to Pirates games. -- Bob Smizik
And what exactly is your definition of ``near future?'' --- Bob Smizik
They make their money when they sell the team and not from annual operations (annual profits or losses) of the team.
You are forgetting one big thing. Bob Nutting said he wants to keep the Pirates and have his daughters someday run the team. So how is he making any money for himself if he isn't going to sell?
He has made money, is making money, and will be making money in the future while owning the Pirates.
Nothing Coonelly could say will change my enjoyment of a night at a ball park with friends. Yes, I will continue to go to Pirates games. -- Bob Smizik
written by Bipolarman, February 24, 2011 - 11:21 AM
Nothing Coonelly could say will change my enjoyment of a night at a ball park with friends. Yes, I will continue to go to Pirates games. -- Bob Smizik
You have friends?
I've marked it on my calendar: Pirates in playoffs in two or three years.
Have you taken into consideration the fact that the other teams in the NL Central will not stand idly by, and will spend tens of millions more on payroll, to see this does not happen? --- Bob Smizik
Bipolarman: But spending big on the major-league payroll right now would be as foolish as the Nationals giving Jason Werth $18M per year,
I honestly cannot remember someone who is responsible to act in a public capacity for an organization that has so little skill at public relations.
Do you also go to restaurants that openly spit in your food?
I don't view going to a game as me giving them my money, although that is true.
I believe a majority of those people are oblivious to the whole financial state of the Pirates






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